What is browser fingerprinting?
Nowadays, most people are familiar with cookies - information stored in browsers that helps websites keep track of our settings and track our actions online. Many users know how to delete cookies or navigate in private mode hoping that this will grant them privacy and prevent companies from following their actions online.
However, there is a technique that allows to track the user online without the need for cookies called browser fingerprinting. One might think that just based on some general system settings it would be hard to tell computers from one another, but the blend of our systems’ settings makes them quite unique and it’s usually possible to tell them apart.